MONDAY | 02.02.26 | mexico city
CDMX 2026
Join us for a curated afternoon featuring conversations with visionaries
at the intersection of art, culture, and business.
EVENT program
MONDAY, FEBRUARY 2ND, 2026
10:30 AM - WELCOME & COFFEE
Welcome coffee on the rooftop of Mexico City's iconic hotel as we celebrate our CDMX launch.
11:00 AM - COLLECTORS WHO CHANGED THE WORLD
Collectors are more than custodians of objects — they help shape cultural history through vision, taste, and long-term commitment. In this conversation, art historians Delmari Romero Keith and Martha Elena Ramos reflect on the influence of pioneering collectors Gilberto Chateaubriand, Olga Fisch, and François Pinault, whose collecting practices transformed artistic and cultural legacies across the global landscape.
Looking at how private passion intersects with public impact, the dialogue explores how collections shape institutions, access, and the narratives that define cultural identity, offering insight into the forces that continue to guide patronage, taste, and the evolution of the art ecosystem.
11:35 AM - CULTURE + CAPITAL = IMPACT
At a defining cultural moment for Mexico and Latin America, this conversation explores how creativity, collecting, and economic power intersect. Bárbara Arredondo Ayala and Israel González León discuss what it means to build with vision and purpose — and how cultural capital, when guided by ethics and long-term responsibility, can create opportunity, preserve knowledge, and shape lasting legacy.
Bridging art, entrepreneurship, and patronage, this talk highlights how supporting creative ecosystems can generate meaningful social impact while remaining economically sound.
12:10 PM - TEQUILA BREAK
A social intermission to enjoy tequila and curated luxury bites by one of the city’s premier catering teams.
1:00 PM - BEYOND THE FRAME: ART + SPIRITUALITY
The Art That Stays With You — this conversation explores art not only as an object of value, but as a space for reflection, connection, and inner experience. Interviewed by Aza Benyatov, entrepreneur and collector Moises Marcovich shares his personal journey with art — shaped early by his father and deepened through a lifelong meditation practice. Moving between business leadership and spiritual inquiry, he reflects on how collecting can be as intuitive as it is intellectual, and how it can serve as a tool for presence, meaning, and personal growth.
With a sophisticated eye for contemporary Mexican art and a belief that talent deserves support wherever it emerges, Marcovich offers a perspective where discipline meets sensitivity, and where the act of collecting becomes a path of awareness as much as acquisition.
1:30 PM - FROM OBJECT TO ICON
In a world where creativity, culture and common sense intersect, what transforms an object from admired to collectible? This conversation brings together Riccardo G. Luger, collector, cultural strategist, and champion of emerging talent, and Arielle Assouline‑Lichten, architect, designer, and multidisciplinary artist, to explore the alchemy that makes certain objects timeless.
From form and material to narrative and context, they examine how objects acquire meaning, resonate across cultures, and captivate the eye. Beyond the act of acquisition, they illuminate the collector’s journey — how curiosity becomes vision, and how a thoughtful collection tells a story that endures.
2:00 PM - ART AT SCALE: A conversation with Jan Hendrix
In this fireside conversation, we sit down with legendary international artist Jan Hendrix to gain insight into his practice and process, as well as the long-standing collaborations that have contributed to the cultural and historical resonance of his work.
Sitting beside Hendrix's first mural at Mexico’s first design hotel Grupo Habita, the discussion will offer a rare opportunity to explore how the artist approaches projects of monumental scale, and the evolving role of history, technology, and relationships in shaping his work. From murals and prints to books and architectural interventions, this exchange will consider art at scale and how it deepens the way we experience the world. Moderated by Aza Benyatov.
2:30 PM - CLOSING REFLECTIONS
PLUS... all week long
GUESTS ARE INVITED TO JOIN A SERIES OF EXPERIENCES THROUGHOUT THE WEEK.
FULL LIST WILL BE SENT UPON REGISTRATION.
In addition, we will be running a complete comprehensive itinerary that includes a day by day schedule of curated bespoke experiences, VIP tours of Zona Maco and satellite fairs, private gallery and studio visits, performances, socials and dining options.
Limited availability. For more details and information, please email info@artassetclass.com
*Agenda is subject to change
MEET OUR SPEAKERS
BARBARA ARREDONDO AYALA
ARIELLE ASSOULINE-LICHTEN
ARIELLE ASSOULINE-LICHTEN
Bárbara is a producer, entrepreneur and activist, who drives systemic change by positioning women's economic power as a primary defense. She is the co-founder and CEO of DECIDIDAS, the largest annual women's summit in Latin America, bringing together the worlds of business, creativity, and impact to foster leadership, shape public policy,
Bárbara is a producer, entrepreneur and activist, who drives systemic change by positioning women's economic power as a primary defense. She is the co-founder and CEO of DECIDIDAS, the largest annual women's summit in Latin America, bringing together the worlds of business, creativity, and impact to foster leadership, shape public policy, and cross-sector partnerships across the region and Spain. A champion of female-led narratives and financial equity, she co-founded Anónima Media and the gender lens financial education platform Lidh.
From capital to culture, Barbara is a catalyst of ideas and people, building bridges for the next generation of women leaders.
ARIELLE ASSOULINE-LICHTEN
ARIELLE ASSOULINE-LICHTEN
ARIELLE ASSOULINE-LICHTEN
Arielle is an architect, artist, and multidisciplinary designer based between Paris and New York. She is the founder of Slash Objects and Slash Projects, a studio working at the intersection of architecture, furniture, and material innovation. Her practice explores materiality, ephemerality, and the tension between the natural and the man
Arielle is an architect, artist, and multidisciplinary designer based between Paris and New York. She is the founder of Slash Objects and Slash Projects, a studio working at the intersection of architecture, furniture, and material innovation. Her practice explores materiality, ephemerality, and the tension between the natural and the man-made through reductive, minimalist forms.
Arielle holds a Master of Architecture from Harvard University and a Bachelor’s degree in Critical Theory and Visual Media from NYU. She has worked with leading international firms including BIG, Kengo Kuma & Associates, and Snøhetta. She was a Principal of OfficeUS at the Venice Biennale, part of the U.S. Pavilion curatorial team, and initiated the petition for the retroactive recognition of Denise Scott Brown by the Pritzker Prize.
Her work has been exhibited internationally and recognized by The New York Times, American Design Honors, NYCxDesign, and Architectural Digest.
www.slashobjects.com @arielleassoulinelichten
AZA BENYATOV
ARIELLE ASSOULINE-LICHTEN
ISRAEL GONZÁLEZ LEÓN
Aza Benyatov is the founder of Art Asset Class™, a live media platform connecting experts, creators, and collectors with a shared passion and curiosity for the arts.
Based between Manhattan and London, Aza is a journalist, editorial director, entrepreneur, and social impact investor with more than 15 years of experience producing flagship
Aza Benyatov is the founder of Art Asset Class™, a live media platform connecting experts, creators, and collectors with a shared passion and curiosity for the arts.
Based between Manhattan and London, Aza is a journalist, editorial director, entrepreneur, and social impact investor with more than 15 years of experience producing flagship programming around the globe for mega media brands like Bloomberg LP, Institutional Investor, Washington Post Live, Fortune Live Media, and more. At the core of her career is mastering information - deciphering and curating content for a discerning global investor audience, identifying niche opportunities for capital holders and investors worldwide, and providing a platform for startup founders, thought-leaders and visionaries around the world.
Through exclusive, invitation-only salons hosted around the world, Art Asset Class™ is designed to break barriers in conversation between creators, experts and investors, empowering collectors with research-based intelligence, compelling ideas, showcasing multidisciplinary projects that elevate the conversation into the next stratosphere.
Art Asset Class (AAC) provides an erudite analysis for today’s patrons and investors amid visceral understanding of the blast radius ignited by strategic investment in art and cultural projects.
Aza is a graduate of New York University and Sotheby's Art Institute.
ISRAEL GONZÁLEZ LEÓN
ISRAEL GONZÁLEZ LEÓN
ISRAEL GONZÁLEZ LEÓN
Mexican businessman and entrepreneur, Israel Gonzalez is deeply committed to social causes and the defense of human rights. Israel is the Director of RCU Sistemas, a company specialized in security and human rights matters.
He has participated as an investor and partner in a wide range of projects in hospitality, education, the environmen
Mexican businessman and entrepreneur, Israel Gonzalez is deeply committed to social causes and the defense of human rights. Israel is the Director of RCU Sistemas, a company specialized in security and human rights matters.
He has participated as an investor and partner in a wide range of projects in hospitality, education, the environment, art, and entertainment. Notable ventures include Sepia Cucina Italiana, La Cabrera, Millesime, Hasta el Cuerno, Gatopardo Café Madrid, and Cuina; La Única Barbería, Vino y Se Fue, Runneght, and Piscis (Mexican wine); Dianco México (focused on the recovery and transformation of sargassum); Galería Ana Tejeda; participation in the traveling exhibition of Marina Vargas at the Thyssen-Bornemisza Museum; Feria BADA, representing the gastronomic area; and Hasbro City. In parallel, he remains actively involved in social initiatives through Humanismo y Legalidad and various philanthropic projects.
Among his main areas of work is the personal protection of vulnerable groups, having provided federal-level services to Mexico’s Ministry of the Interior (SEGOB), the Executive Commission for Victim Assistance, and the World Bank. He has also supported human rights advocacy efforts before the Inter-American Commission on Human Rights (IACHR), the Inter-American Court of Human Rights, and the United Nations. Through Humanismo y Legalidad, he has supported women victims of gender-based violence—a global and local issue—by forming specialized teams that provide technical and legal assistance as well as psychological support, addressing both direct and indirect victims and their immediate needs.
His work also includes expert consulting services for authorities at different levels of government throughout the country, applying his specialized knowledge to institutional improvement and promoting best practices in state action, with strict adherence to legal frameworks.
Firmly convinced of the importance of collaborative leadership, he fosters the development of his teams by strengthening skills and encouraging projects where collective knowledge serves the common good. His guiding principle is clear: “To add, not subtract.”
His professional career, together with his human dimension, defines him as someone open to criticism, with a strong commitment to identifying opportunities for growth and consolidating continuous improvement in both his personal conduct and service to others.
JAN HENDRIX
ISRAEL GONZÁLEZ LEÓN
RICCARDO G. LUGER
Born in Maasbree, the Netherlands, Jan Hendrix is an internationally acclaimed artist whose practice spans drawing, printmaking, books, and large-scale architectural collaborations. His work has been exhibited extensively across Europe and the Americas, with major recent exhibitions including Atlas at Palacio de Iturbide, Mexico City (202
Born in Maasbree, the Netherlands, Jan Hendrix is an internationally acclaimed artist whose practice spans drawing, printmaking, books, and large-scale architectural collaborations. His work has been exhibited extensively across Europe and the Americas, with major recent exhibitions including Atlas at Palacio de Iturbide, Mexico City (2024); Casa del Mayorazgo de la Canal, San Miguel de Allende (2023); Museo Casa Montejo, Mérida (2022); and Tierra firme at Museo Universitario Arte Contemporáneo, Mexico City, and the Bonnefanten Museum, Maastricht.
Hendrix has collaborated on numerous architectural projects with figures such as Teodoro González de León, Enrique Norten, and Ricardo Legorreta, developing a practice that moves fluidly between intimate works and monumental formats. He has also produced a significant body of artist books in collaboration with writers including Seamus Heaney, W. G. Sebald, and Gabriel García Márquez.
His work has been recognized with major international honors, including Spain’s National Prize for Innovation in Graphic Art (2008), Mexico’s Order of the Aztec Eagle (2012), and the Order of Orange-Nassau from the Kingdom of the Netherlands (2019).
RICCARDO G. LUGER
ISRAEL GONZÁLEZ LEÓN
RICCARDO G. LUGER
Riccardo G. Luger is an entrepreneur, strategist, and creative with over 16 years of international experience spanning branding, sponsorship consulting, marketing, real estate, and contemporary art. He specializes in building powerful partnerships at the intersection of culture, commerce, and creativity.
Riccardo is the co-founder and part
Riccardo G. Luger is an entrepreneur, strategist, and creative with over 16 years of international experience spanning branding, sponsorship consulting, marketing, real estate, and contemporary art. He specializes in building powerful partnerships at the intersection of culture, commerce, and creativity.
Riccardo is the co-founder and partner of Wizard Gallery, an international contemporary art platform representing a visionary group of artists. In this role, he serves as an ambassador for the gallery’s artists, connecting them with collectors, cultural institutions, and global sponsors, and developing exhibitions, installations, and collaborations that bridge fine art with modern audiences.
He is also the co-founder of 107 Realty, a boutique real estate advisory focused on off-market and premium properties in London, Milan, and Madrid, providing tailored strategies and full-cycle support for residential, commercial, and hospitality clients. Additionally, as co-founder of RelevantSP.com, Riccardo helps brands and cultural platforms build strategic sponsorships across fashion, design, sports, and entertainment, ensuring creative and business goals align through strong activation planning.
Earlier in his career, Riccardo held leadership roles in branding, advertising, and digital strategy, working with McKinsey, Orange, and Pearson Group, and leading campaigns for clients including Procter & Gamble, Rolex/Tudor, Dior, Hermès, L’Oréal, Heineken, Repsol, Clarins, and Salone del Mobile. His sponsorship work includes cultural partnerships, branded events, and activation strategies that create long-term value for both sponsors and sponsees.
An award-winning photographer and creator of Visual Intelligence (VI) — a methodology and research initiative designed to help individuals and teams solve creative challenges with speed, clarity, and originality — Riccardo brings a unique blend of commercial rigor, creative thinking, and cultural fluency to every project. He is based in London and works globally.
MOISES MARCOVICH
DELMARI ROMERO KEITH
MARTHA ELENA RAMOS
An ITAM-trained economist and Mexican entrepreneur with a contemporary and sophisticated vision, Moises Marcovich has built a career that integrates strategic rigor, aesthetic sensitivity, and gastronomic culture. He is the founder of Grupo Sinestesia—home to emblematic projects such as El Japonez, La Nonna, El Ocho, ALMAMIA Hotel, Katz B
An ITAM-trained economist and Mexican entrepreneur with a contemporary and sophisticated vision, Moises Marcovich has built a career that integrates strategic rigor, aesthetic sensitivity, and gastronomic culture. He is the founder of Grupo Sinestesia—home to emblematic projects such as El Japonez, La Nonna, El Ocho, ALMAMIA Hotel, Katz Bar, Mongo, and La Buena Tierra—and a co-founder of Grupo Protech 360, a benchmark in comprehensive security and automation solutions. He cultivates a deep perspective on life and meaning.
His style encapsulates confidence, intellectual curiosity, and a balanced blend of discipline and creativity, reflected both in his businesses and in the way he inhabits the world.
MARTHA ELENA RAMOS
DELMARI ROMERO KEITH
MARTHA ELENA RAMOS
Martha Elena Ramos is an internationally regarded art historian and advisor known for her refined curatorial eye, deep market intelligence, and long-standing relationships with leading artists, galleries, institutions, and private collections worldwide. Based in Mexico City, her practice is defined by a discreet, relationship-driven appro
Martha Elena Ramos is an internationally regarded art historian and advisor known for her refined curatorial eye, deep market intelligence, and long-standing relationships with leading artists, galleries, institutions, and private collections worldwide. Based in Mexico City, her practice is defined by a discreet, relationship-driven approach to acquisitions, private placements, collection management, and cultural engagement.
Through Marva Art Advisory, Ramos operates at the highest level of the international art market, advising distinguished collectors, patrons, and ultra-high-net-worth families with rigor, strategic insight, and long-term vision. She specializes in Modern and Contemporary Latin American art, as well as American and European modern and contemporary works, and is recognized for her expertise in valuation, provenance, and collection development.
Ramos holds degrees in Art History, Museography, Art Conservation, and Art Market Studies from Universidad de las Américas, Universitat de Barcelona, Palazzo Spinelli (Florence), and Sotheby’s Institute of Art. She has held senior roles across the public and private sectors and is officially recognized by Mexico’s National Institute of Fine Arts (INBA) for the evaluation of modern and contemporary Mexican art.
DELMARI ROMERO KEITH
DELMARI ROMERO KEITH
DELMARI ROMERO KEITH
Delmari Romero Keith is an art historian with a master's degree in contemporary Latin American art from the National Autonomous University of Mexico (2011). She studied at Occidental College in California and holds a bachelor's degree from the Ibero-American University in Mexico City (1982). She completed postgraduate studies in curatoria
Delmari Romero Keith is an art historian with a master's degree in contemporary Latin American art from the National Autonomous University of Mexico (2011). She studied at Occidental College in California and holds a bachelor's degree from the Ibero-American University in Mexico City (1982). She completed postgraduate studies in curatorial practices at the Venice Biennale (2017) and has worked as a curator for various national and international exhibitions at the Museum of Modern Art, the National Museum of Art (MUNAL), the Tamayo Museum, and the Palace of Fine Arts in Mexico.
Delmari is the co-founder and director of Flux/Lab, a curatorial initiative for Latin American art with a unique vision of multicultural expression and a strong political awareness. She is the author of numerous publications and articles, including "The Time of Interiority" (National Institute of Fine Arts / Museum of the Palace of Fine Arts, Mexico City, 2018); "Leonora, a Sleepwalker in the Light," in Leonora Carrington. La mariée du vent (Gallimard, 2008); "The Avant-Garde Artists of the 20th Century" (Pérez Simón Collection, 2008); "Times of Rupture: Juan Martín and His Artists" (Landucci, 2001); "Antonio Souza, Avant-Garde of an Era" (Equilibrista, 1992); and "History and Testimonies, Mexican Art Gallery" (GAM, 1986).
Delmari creates cultural programs for television; reviews exhibitions for various magazines, newspapers, and exhibition catalogs; and has worked in fundraising and financial management for art projects.
Curated in collaboration with
